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Normal Firehouse Pizza & Pub, LLC

Normal · IL · 5 terminals
IGB license 130700638
Room to growMomentum −17%YoY −9%3-month NTI decline

Your performance · December 2022

NTI
$3,385
net terminal income · this month
Win per unit
$22
per machine · per day
Terminals
5
machines in service
Annual NTI
$53,593
trailing 12 months

The four numbers operators read first

NTI / machine
$677
monthly · per terminal
state median $3,907/mo
6th pct of 8,021 IL floors
#15 of 16 in Normal
Hold
6.4%
this month
state median 8.8% · below
13th pct of 8,021 IL floors
38th pct of 16 in Normal
Cycle rate
2.85×
this month
state median 2.95× · engagement
38th pct of 8,021 IL floors
41st pct of 16 in Normal
Play / machine
$10.6K
monthly · per terminal
state median $44.3K/mo
8th pct of 8,021 IL floors
0th pct of 16 in Normal

Against floors your size (4–5 terminals, 2,195 of them), your NTI/machine is $1,444/mo vs the $2,121 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (December 2022)

NTI this month
$3,385
Gaming tax
$1,151
After tax
$2,234
Your take-home
$1,117
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,117 to you and $1,117 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a floor where a real service upgrade has room to move the numbers.

NTI/machine — 6th percentile of 8,021 Illinois floors this month
In Normal — #15 of 16 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (4–5 terminals) — 12th percentile of 2,195
The Floor — you among your Normal peers15 peer floors
play per machine →
your floor a Normal peer (anonymized) statewide median

2 peer floors sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each grey dot is another Normal floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $39,942
2021
2022
latest month up vs prior down vs prior Normal median ($39,942) shown, left out of rankings
Cycle rate by monthlatest 2.85× · state median 2.95×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $22 · Normal median $215
your WPU (per machine, per day) Normal median WPU
Hold % by monthlatest 6.4% · state median 8.8%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: November December moved −11% this year vs +78% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Normal's total gaming income is +6% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is −9% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$22/day
per machine · per day · Normal median $215/day · −90%
At the Normal median this floor would add roughly $358,805 a year.
WPU momentum
−1%
last 3 months $30/day vs prior 3 $30/day
Seasonality
September peak
strongest September ($6,451 avg) · softest January ($1,763 avg)
Revenue steadiness
volatile
±49% month-to-month swing, trailing 12

Year over year

Your NTI is +54% up year over year.

Your Location
+54%
$53,593 vs $34,900 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

Each terminal earned about $677 in December 2022 — the 6th percentile of 8,021 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
Within Normal, that's #15 of 16 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the floor keeps — was 6.4% — below the 8.8% state median, which a stronger game mix could recover. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.85× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
After $1,151 in gaming tax, December 2022's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,117 to you. Neither side can move that split, which is why operators here compete on service, not money.
Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the floor is due for fresher titles or better service.
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Full December 2022 report detail
Amount played
$52,961
Amount won
$49,576
Net wager
$3,385
Funds in
$18,590
Funds out
$15,205
Net terminal income
$3,385
NTI tax
$1,151
State share
$982
Municipality share
$169

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.