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ROCK CORNER MARATHON

Fox Lake · McHenry County · IL · 6 terminals
IGB license 121007210 · Operator: Gold Rush Amusements, Inc. (as of August 2026)
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High play · lower holdMomentum −4%YoY +35%3-month NTI decline

Your performance · September 2026

NTI
$88,404
net terminal income · this month
Win per unit
$491
per machine · per day
Terminals
6
machines in service
Annual NTI
$1,172,943
trailing 12 months

The four numbers operators read first

NTI / machine
$14,734
monthly · per terminal
state median $4,170/mo
96th pct of 8,629 IL locations
#3 of 26 in Fox Lake
Hold
7.3%
this month
state median 9.4% · below
16th pct of 8,629 IL locations
12th pct of 26 in Fox Lake
Cycle rate
2.71×
this month
state median 2.59× · engagement
64th pct of 8,629 IL locations
85th pct of 26 in Fox Lake
Play / machine
$202.3K
monthly · per terminal
state median $45.5K/mo
98th pct of 8,629 IL locations
92nd pct of 26 in Fox Lake

Against locations your size (6+ terminals, 6,823 of them), your NTI/machine is +$9,746/mo vs the $4,988 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$88,404
Gaming tax
−$30,941
After tax
$57,463
Your take-home
$28,731
your 50% this month
Gaming tax$30,941 · 35%Operator's 50%$28,731 · 33%Yours, 50%$28,731 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $28,731 to you and $28,731 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 96th percentile of 8,629 Illinois locations this month
In Fox Lake — #3 of 26 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 95th percentile of 6,823
Your gameset — you among your Fox Lake peers25 peer locations
play per machine →
your gameset a Fox Lake peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Fox Lake gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $140,944
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Fox Lake median ($18,255)
Cycle rate by monthlatest 2.71× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $491 · Fox Lake median $118
your WPU (per machine, per day) Fox Lake median WPU
Hold % by monthlatest 7.3% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 up 35% on a year earlier
October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −10% this year vs −30% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Fox Lake's total gaming income is +5% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +35% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$491/day
per machine · per day · Fox Lake median $118/day · +315%
WPU momentum
−4%
last 3 months $527/day vs prior 3 $550/day
Seasonality
December peak
strongest December ($110,302 avg) · softest January ($71,984 avg)
Revenue steadiness
steady
±13% month-to-month swing, trailing 12

Your operator

Gold Rush Amusements, Inc.

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
733
Avg NTI / Location
$36,176
Avg NTI / Terminal
$6,303
Total NTI
$26,517,213

Year over year

Your NTI is +16% up year over year, outpacing the McHenry County market (+9%).

Your Location
+16%
$1,172,943 vs $1,008,496 (last 12 months vs the prior 12)
The market (McHenry County)
+9%
typical Location: $33,986 vs $31,119

Takeaways

•Each terminal earned about $14,734 in September 2026 — the 96th percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Fox Lake, that's #3 of 26 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 7.3% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.71× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $30,941 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $28,731 to you. Neither side can move that split, which is why operators here compete on service.
•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the gameset is due for fresher titles or better service.
•Terminal Operator Gold Rush Amusements, Inc. runs 733 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full September 2026 report detail
Amount played
$1,213,908
Amount won
$1,125,314
Net wager
$88,594
Funds in
$447,405
Funds out
$359,001
Net terminal income
$88,404
NTI tax
$30,941
State share
$26,517
Municipality share
$4,425

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.