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Hillsdale Shell

Hillsdale · Rock Island County · IL · 6 terminals
IGB license 121006743 · Operator: Gold Rush Amusements, Inc. (as of August 2026)
High play · high holdMomentum +2%YoY −15%

Your performance · August 2026

NTI
$40,910
net terminal income · this month
Win per unit
$220
per machine · per day
Terminals
6
machines in service
Annual NTI
$481,946
trailing 12 months

The four numbers operators read first

NTI / machine
$6,818
monthly · per terminal
state median $4,345/mo
70th pct of 8,611 IL locations
#33 of 137 in Rock Island County
Hold
9.6%
this month
state median 9.4% · above
55th pct of 8,611 IL locations
53rd pct of 137 in Rock Island County
Cycle rate
2.58×
this month
state median 2.60× · engagement
46th pct of 8,611 IL locations
27th pct of 137 in Rock Island County
Play / machine
$70.9K
monthly · per terminal
state median $47.1K/mo
68th pct of 8,611 IL locations
77th pct of 137 in Rock Island County

Against locations your size (6+ terminals, 6,794 of them), your NTI/machine is +$1,709/mo vs the $5,109 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$40,910
Gaming tax
$14,319
After tax
$26,592
Your take-home
$13,296
your 50% this month
Gaming tax$14,319 · 35%Operator's 50%$13,296 · 32%Yours, 50%$13,296 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $13,296 to you and $13,296 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · high hold

Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value gameset and will compete hard on service to win it.

NTI/machine — 70th percentile of 8,611 Illinois locations this month
In Rock Island County — #33 of 137 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 64th percentile of 6,794
Your gameset — you among your Rock Island County peers136 peer locations
play per machine →
your gameset a Rock Island County peer (anonymized) statewide median

5 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Rock Island County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $63,848
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Rock Island County median ($20,603)
Cycle rate by monthlatest 2.58× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $220 · Rock Island County median $120
your WPU (per machine, per day) Rock Island County median WPU
Hold % by monthlatest 9.6% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 down 15% on a year earlier
September 2025August 2026September 2024August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July August moved +5% this year vs +24% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Hillsdale's total gaming income is +18% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −15% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$220/day
per machine · per day · Rock Island County median $120/day · +84%
WPU momentum
−9%
last 3 months $223/day vs prior 3 $246/day
Seasonality
September peak
strongest September ($52,866 avg) · softest January ($30,342 avg)
Revenue steadiness
variable
±15% month-to-month swing, trailing 12

Your operator

Gold Rush Amusements, Inc.

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
729
Avg NTI / Location
$37,312
Avg NTI / Terminal
$6,498
Total NTI
$27,200,241

Year over year

Your NTI is +1% up year over year, trailing the Rock Island County market (+4%).

Your Location
+1%
$481,946 vs $479,124 (last 12 months vs the prior 12)
The market (Rock Island County)
+4%
typical Location: $26,915 vs $25,972

Takeaways

Each terminal earned about $6,818 in August 2026 — the 70th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
Within Rock Island County, that's #33 of 137 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the gameset keeps — was 9.6% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.58× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
High play · high hold — Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.
After $14,319 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $13,296 to you. Neither side can move that split, which is why operators here compete on service.
Terminal Operator Gold Rush Amusements, Inc. runs 729 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full August 2026 report detail
Amount played
$425,253
Amount won
$384,343
Net wager
$40,910
Funds in
$165,119
Funds out
$124,208
Net terminal income
$40,910
NTI tax
$14,319
State share
$12,271
Municipality share
$2,048

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

Hillsdale Shell — gaming performance, Hillsdale, Rock Island County, IL — The Gameset