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R.B.I.'s

Rockford · Winnebago County · IL · 6 terminals
IGB license 120711742 · Operator: Lucky Street Gaming LLC (as of October 2025)
Room to growMomentum −22%YoY −56%

Your performance · October 2025

NTI
$19,102
net terminal income · this month
Win per unit
$103
per machine · per day
Terminals
6
machines in service
Annual NTI
$352,658
trailing 12 months

The four numbers operators read first

NTI / machine
$3,184
monthly · per terminal
state median $4,237/mo
39th pct of 8,610 IL floors
#69 of 90 in Rockford
Hold
8.7%
this month
state median 9.3% · below
38th pct of 8,610 IL floors
37th pct of 90 in Rockford
Cycle rate
2.96×
this month
state median 2.72× · engagement
76th pct of 8,610 IL floors
84th pct of 90 in Rockford
Play / machine
$36.6K
monthly · per terminal
state median $45.8K/mo
40th pct of 8,610 IL floors
22nd pct of 90 in Rockford

Against floors your size (6+ terminals, 6,599 of them), your NTI/machine is $1,883/mo vs the $5,066 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (October 2025)

NTI this month
$19,102
Gaming tax
$6,686
After tax
$12,416
Your take-home
$6,208
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $6,208 to you and $6,208 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a floor where a real service upgrade has room to move the numbers.

NTI/machine — 39th percentile of 8,610 Illinois floors this month
In Rockford — #69 of 90 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 30th percentile of 6,599
The Floor — you among your Rockford peers89 peer floors
play per machine →
your floor a Rockford peer (anonymized) statewide median

2 peer floors sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each grey dot is another Rockford floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $81,995
2021
2022
2023
2024
2025
latest month up vs prior down vs prior Rockford median ($35,950)
Cycle rate by monthlatest 2.96× · state median 2.72×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $103 · Rockford median $202
your WPU (per machine, per day) Rockford median WPU
Hold % by monthlatest 8.7% · state median 9.3%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: September October moved −3% this year vs +25% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Rockford's total gaming income is +4% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is −56% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$103/day
per machine · per day · Rockford median $202/day · −49%
At the Rockford median this floor would add roughly $222,406 a year.
WPU momentum
−8%
last 3 months $132/day vs prior 3 $143/day
Seasonality
August peak
strongest August ($50,367 avg) · softest September ($37,706 avg)
Revenue steadiness
variable
±23% month-to-month swing, trailing 12

Your operator

Lucky Street Gaming LLC

Linked to your Location as of October 2025 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
57
Avg NTI / Location
$57,407
Avg NTI / Terminal
$8,990
Total NTI
$3,272,185

Year over year

Your NTI is −33% down year over year, trailing the Winnebago County market (−0%).

Your Location
−33%
$352,658 vs $524,669 (last 12 months vs the prior 12)
The market (Winnebago County)
−0%
typical Location: $36,502 vs $36,636

Takeaways

Each terminal earned about $3,184 in October 2025 — the 39th percentile of 8,610 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
Within Rockford, that's #69 of 90 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the floor keeps — was 8.7% — below the 9.3% state median, which a stronger game mix could recover. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.96× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
After $6,686 in gaming tax, October 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $6,208 to you. Neither side can move that split, which is why operators here compete on service, not money.
Recent momentum is softening — −22% against your trailing average.
Terminal Operator Lucky Street Gaming LLC runs 57 Locations in our data.
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Full October 2025 report detail
Amount played
$219,428
Amount won
$200,326
Net wager
$19,103
Funds in
$74,149
Funds out
$55,047
Net terminal income
$19,102
NTI tax
$6,686
State share
$5,730
Municipality share
$956

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.