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CYNTHIA L. MASON

Ridge Farm · IL · 4 terminals
IGB license 120709523
Download the one-pager (PDF)
Room to growMomentum +41%YoY −4%

Your performance · March 2024

NTI
$3,479
net terminal income · this month
Win per unit
$28
per machine · per day
Terminals
4
machines in service
Annual NTI
$52,643
trailing 12 months

The four numbers operators read first

NTI / machine
$870
monthly · per terminal
state median $4,397/mo
7th pct of 8,359 IL locations
Hold
5.6%
this month
state median 9.1% · below
6th pct of 8,359 IL locations
Cycle rate
2.16×
this month
state median 2.87× · engagement
1st pct of 8,359 IL locations
Play / machine
$15.7K
monthly · per terminal
state median $49.3K/mo
12th pct of 8,359 IL locations

Against locations your size (4–5 terminals, 1,965 of them), your NTI/machine is −$1,445/mo vs the $2,315 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (March 2024)

NTI this month
$3,479
Gaming tax
−$1,183
After tax
$2,296
Your take-home
$1,148
your 50% this month
Gaming tax$1,183 · 34%Operator's 50%$1,148 · 33%Yours, 50%$1,148 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,148 to you and $1,148 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 7th percentile of 8,359 Illinois locations this month
Among locations your size (4–5 terminals) — 14th percentile of 1,965

Trend

Net terminal income by monthpeak $11,534
2021
2022
2023
2024
latest month up vs prior down vs prior
Cycle rate by monthlatest 2.16× · state median 2.87×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $28
your WPU (per machine, per day)
Hold % by monthlatest 5.6% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthMarch 2024 down 4% on a year earlier
April 2023 – March 2024April 2022 – March 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: February → March moved −70% this year vs −10% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Ridge Farm's total gaming income is +476% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −4% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$28/day
per machine · per day · daily win rate per machine
WPU momentum
+31%
last 3 months $56/day vs prior 3 $43/day
Seasonality
December peak
strongest December ($6,741 avg) · softest August ($3,152 avg)
Revenue steadiness
volatile
±65% month-to-month swing, trailing 12

Year over year

Your NTI is −23% down year over year.

Your Location
−23%
$52,643 vs $68,405 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $870 in March 2024 — the 7th percentile of 8,359 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Hold — the share of money played that the gameset keeps — was 5.6% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.16× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $1,183 in gaming tax, March 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,148 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +41% against your trailing average.
We don't have current numbers for this Location.

That doesn't change what it's worth to an Operator. We'll turn your profile into an anonymized Listing they compete on — it costs a Location nothing.

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Full March 2024 report detail
Amount played
$62,637
Amount won
$59,158
Net wager
$3,479
Funds in
$29,049
Funds out
$25,570
Net terminal income
$3,479
NTI tax
$1,183
State share
$1,009
Municipality share
$174

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.