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Longbranch Tavern

Athens · Menard County · IL · 6 terminals
IGB license 120708986 · Operator: J&J Ventures Gaming, LLC (as of August 2026)
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High play · high holdMomentum −16%YoY +9%

Your performance · August 2026

NTI
$31,885
net terminal income · this month
Win per unit
$171
per machine · per day
Terminals
6
machines in service
Annual NTI
$379,302
trailing 12 months

The four numbers operators read first

NTI / machine
$5,314
monthly · per terminal
state median $4,345/mo
59th pct of 8,611 IL locations
#8 of 14 in Menard County
Hold
10.3%
this month
state median 9.4% · above
67th pct of 8,611 IL locations
64th pct of 14 in Menard County
Cycle rate
2.80×
this month
state median 2.60× · engagement
74th pct of 8,611 IL locations
57th pct of 14 in Menard County
Play / machine
$51.7K
monthly · per terminal
state median $47.1K/mo
54th pct of 8,611 IL locations
36th pct of 14 in Menard County

Against locations your size (6+ terminals, 6,794 of them), your NTI/machine is +$205/mo vs the $5,109 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$31,885
Gaming tax
−$11,160
After tax
$20,725
Your take-home
$10,363
your 50% this month
Gaming tax$11,160 · 35%Operator's 50%$10,362 · 32%Yours, 50%$10,363 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $10,363 to you and $10,362 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · high hold

Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value gameset and will compete hard on service to win it.

NTI/machine — 59th percentile of 8,611 Illinois locations this month
In Menard County — #8 of 14 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 52nd percentile of 6,794
Your gameset — you among your Menard County peers13 peer locations
play per machine →
your gameset a Menard County peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Menard County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $47,290
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Menard County median ($32,257)
Cycle rate by monthlatest 2.80× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $171 · Menard County median $173
your WPU (per machine, per day) Menard County median WPU
Hold % by monthlatest 10.3% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 up 9% on a year earlier
September 2025 – August 2026September 2024 – August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July → August moved +39% this year vs −15% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Athens's total gaming income is +16% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +9% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$171/day
per machine · per day · Menard County median $173/day · −1%
At the Menard County median this gameset would add roughly $4,470 a year.
WPU momentum
−33%
last 3 months $137/day vs prior 3 $205/day
Seasonality
March peak
strongest March ($35,794 avg) · softest January ($24,175 avg)
Revenue steadiness
variable
±23% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,551
Avg NTI / Location
$33,097
Avg NTI / Terminal
$5,782
Total NTI
$84,429,268

Year over year

Your NTI is +2% up year over year, trailing the Menard County market (+8%).

Your Location
+2%
$379,302 vs $370,163 (last 12 months vs the prior 12)
The market (Menard County)
+8%
typical Location: $25,774 vs $23,895

Takeaways

•Each terminal earned about $5,314 in August 2026 — the 59th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Menard County, that's #8 of 14 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 10.3% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.80× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · high hold — Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.
•After $11,160 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $10,363 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −16% against your trailing average.
•Terminal Operator J&J Ventures Gaming, LLC runs 2551 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full August 2026 report detail
Amount played
$310,384
Amount won
$278,499
Net wager
$31,884
Funds in
$110,655
Funds out
$78,770
Net terminal income
$31,885
NTI tax
$11,160
State share
$9,564
Municipality share
$1,596

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.