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Deanna Mallery

Peru · IL · 4 terminals
IGB license 120708745
Download the one-pager (PDF)
Room to growMomentum −39%YoY −38%

Your performance · February 2022

NTI
$3,539
net terminal income · this month
Win per unit
$32
per machine · per day
Terminals
4
machines in service
Annual NTI
$74,846
trailing 12 months

The four numbers operators read first

NTI / machine
$885
monthly · per terminal
state median $3,561/mo
9th pct of 7,631 IL locations
#31 of 32 in Peru
Hold
6.6%
this month
state median 8.4% · below
18th pct of 7,631 IL locations
22nd pct of 32 in Peru
Cycle rate
2.76×
this month
state median 3.04× · engagement
20th pct of 7,631 IL locations
19th pct of 32 in Peru
Play / machine
$13.5K
monthly · per terminal
state median $43.3K/mo
11th pct of 7,631 IL locations
9th pct of 32 in Peru

Against locations your size (4–5 terminals, 2,437 of them), your NTI/machine is −$1,275/mo vs the $2,159 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (February 2022)

NTI this month
$3,539
Gaming tax
−$1,203
After tax
$2,335
Your take-home
$1,168
your 50% this month
Gaming tax$1,203 · 34%Operator's 50%$1,168 · 33%Yours, 50%$1,168 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,168 to you and $1,168 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 9th percentile of 7,631 Illinois locations this month
In Peru — #31 of 32 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 16th percentile of 2,437
Your gameset — you among your Peru peers31 peer locations
play per machine →
your gameset a Peru peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Peru gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $17,680
2021
2022
latest month up vs prior down vs prior Peru median ($17,680)
Cycle rate by monthlatest 2.76× · state median 3.04×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $32 · Peru median $105
your WPU (per machine, per day) Peru median WPU
Hold % by monthlatest 6.6% · state median 8.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthFebruary 2022 down 38% on a year earlier
March 2021 – February 2022Mar 2020 – February 2021

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: January → February moved −20% this year vs +113% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$32/day
per machine · per day · Peru median $105/day · −70%
At the Peru median this gameset would add roughly $98,979 a year.
WPU momentum
−40%
last 3 months $32/day vs prior 3 $54/day
Seasonality
July peak
strongest July ($10,877 avg) · softest January ($3,556 avg)
Revenue steadiness
volatile
±32% month-to-month swing, trailing 12

Year over year

Your NTI is −38% down year over year.

Your Location
−38%
$3,539 vs $5,674 (vs a year ago)
The market
Not enough county history

Takeaways

•Each terminal earned about $885 in February 2022 — the 9th percentile of 7,631 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Peru, that's #31 of 32 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 6.6% — below the 8.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.76× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $1,203 in gaming tax, February 2022's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,168 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −39% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full February 2022 report detail
Amount played
$53,804
Amount won
$50,265
Net wager
$3,539
Funds in
$19,516
Funds out
$15,977
Net terminal income
$3,539
NTI tax
$1,203
State share
$1,026
Municipality share
$177

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.