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The Peoples Choice Entertainment, Inc.

Waukegan · IL · 6 terminals
IGB license 120708639
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High play · lower hold

Your performance · March 2021

NTI
$54,071
net terminal income · this month
Win per unit
$291
per machine · per day
Terminals
6
machines in service
Annualized NTI
$648,854
est. from latest month

The four numbers operators read first

NTI / machine
$9,012
monthly · per terminal
state median $4,579/mo
78th pct of 7,305 IL locations
#22 of 60 in Waukegan
Hold
8.0%
this month
state median 8.4% · below
41st pct of 7,305 IL locations
33rd pct of 60 in Waukegan
Cycle rate
3.00×
this month
state median 3.08× · engagement
41st pct of 7,305 IL locations
85th pct of 60 in Waukegan
Play / machine
$112.8K
monthly · per terminal
state median $56.0K/mo
81st pct of 7,305 IL locations
67th pct of 60 in Waukegan

Against locations your size (6+ terminals, 3,810 of them), your NTI/machine is +$2,118/mo vs the $6,893 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (March 2021)

NTI this month
$54,071
Gaming tax
−$18,384
After tax
$35,687
Your take-home
$17,843
your 50% this month
Gaming tax$18,384 · 34%Operator's 50%$17,843 · 33%Yours, 50%$17,843 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $17,843 to you and $17,843 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 78th percentile of 7,305 Illinois locations this month
In Waukegan — #22 of 60 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 65th percentile of 3,810
Your gameset — you among your Waukegan peers59 peer locations
play per machine →
your gameset a Waukegan peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Waukegan gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $54,071
2021
latest month up vs prior down vs prior Waukegan median ($35,018)

3 months loaded — partial history. The trend fills in as more monthly IGB reports are imported.

Cycle rate by monthlatest 3.00× · state median 3.08×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $291 · Waukegan median $193
your WPU (per machine, per day) Waukegan median WPU
Hold % by monthlatest 8.0% · state median 8.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$291/day
per machine · per day · Waukegan median $193/day · +51%

Takeaways

•Each terminal earned about $9,012 in March 2021 — the 78th percentile of 7,305 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Waukegan, that's #22 of 60 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 8.0% — below the 8.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.00× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $18,384 in gaming tax, March 2021's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $17,843 to you. Neither side can move that split, which is why operators here compete on service.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full March 2021 report detail
Amount played
$676,538
Amount won
$622,466
Net wager
$54,071
Funds in
$225,470
Funds out
$171,399
Net terminal income
$54,071
NTI tax
$18,384
State share
$15,681
Municipality share
$2,704

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.