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Hill's Tap

Genoa · DeKalb County · IL · 5 terminals
IGB license 120708221 · Operator: Gold Rush Amusements, Inc. (as of August 2026)
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Room to growMomentum −2%YoY +130%

Your performance · August 2026

NTI
$17,846
net terminal income · this month
Win per unit
$115
per machine · per day
Terminals
5
machines in service
Annual NTI
$205,681
trailing 12 months

The four numbers operators read first

NTI / machine
$3,569
monthly · per terminal
state median $4,345/mo
42nd pct of 8,611 IL locations
#5 of 9 in Genoa
Hold
8.5%
this month
state median 9.4% · below
33rd pct of 8,611 IL locations
11th pct of 9 in Genoa
Cycle rate
2.76×
this month
state median 2.60× · engagement
69th pct of 8,611 IL locations
78th pct of 9 in Genoa
Play / machine
$42.2K
monthly · per terminal
state median $47.1K/mo
46th pct of 8,611 IL locations
72nd pct of 9 in Genoa

Against locations your size (4–5 terminals, 1,547 of them), your NTI/machine is +$1,329/mo vs the $2,240 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$17,846
Gaming tax
−$6,246
After tax
$11,600
Your take-home
$5,800
your 50% this month
Gaming tax$6,246 · 35%Operator's 50%$5,800 · 32%Yours, 50%$5,800 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $5,800 to you and $5,800 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 42nd percentile of 8,611 Illinois locations this month
In Genoa — #5 of 9 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 70th percentile of 1,547
Your gameset — you among your Genoa peers8 peer locations
play per machine →
your gameset a Genoa peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Genoa gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $26,232
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior DeKalb County median ($24,996)
Cycle rate by monthlatest 2.76× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $115 · DeKalb County median $151
your WPU (per machine, per day) DeKalb County median WPU
Hold % by monthlatest 8.5% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 up 130% on a year earlier
September 2025 – August 2026September 2024 – August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July → August moved +38% this year vs −30% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Genoa's total gaming income is +7% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +130% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$115/day
per machine · per day · DeKalb County median $151/day · −24%
At the DeKalb County median this gameset would add roughly $66,993 a year.
WPU momentum
−14%
last 3 months $111/day vs prior 3 $128/day
Seasonality
April peak
strongest April ($15,771 avg) · softest February ($9,708 avg)
Revenue steadiness
variable
±22% month-to-month swing, trailing 12

Your operator

Gold Rush Amusements, Inc.

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
729
Avg NTI / Location
$37,312
Avg NTI / Terminal
$6,498
Total NTI
$27,200,241

Year over year

Your NTI is +63% up year over year, outpacing the DeKalb County market (+15%).

Your Location
+63%
$205,681 vs $125,934 (last 12 months vs the prior 12)
The market (DeKalb County)
+15%
typical Location: $28,422 vs $24,685

Takeaways

•Each terminal earned about $3,569 in August 2026 — the 42nd percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Genoa, that's #5 of 9 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 8.5% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.76× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $6,246 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $5,800 to you. Neither side can move that split, which is why operators here compete on service.
•Terminal Operator Gold Rush Amusements, Inc. runs 729 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full August 2026 report detail
Amount played
$210,859
Amount won
$193,014
Net wager
$17,846
Funds in
$76,325
Funds out
$58,479
Net terminal income
$17,846
NTI tax
$6,246
State share
$5,353
Municipality share
$893

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.