McDucks
Your performance · July 2025
The four numbers operators read first
Against floors your size (4–5 terminals, 1,749 of them), your NTI/machine is −$1,205/mo vs the $2,072 peer median — bucketing by size keeps a small bar from being measured against a big one.
Where the money goes (July 2025)
Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,409 to you and $1,409 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.
Where your floor stands
Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
What an operator sees: An operator sees upside: a floor where a real service upgrade has room to move the numbers.
3 peer floors sit beyond the axis range and are drawn at the edge — shown, never dropped.
Each grey dot is another Fulton County floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.
Trend
Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.
These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.
Seasonality check: June → July moved −36% this year vs −3% a year ago — so a normal seasonal dip isn't mistaken for a real decline.
Your town's market
Banner's total gaming income is +167% year over year (trailing 3 months vs the same 3 a year ago).
Your own floor is −53% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.
A deeper operator read
The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.
Your operator
Linked to your Location as of July 2025 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.
Year over year
Your NTI is +6% up year over year, outpacing the Fulton County market (+5%).
Takeaways
We'll turn your profile into an anonymized Listing. Operators compete on service — never money.
Full July 2025 report detail
Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.