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Sport & Bait Lounge Tavern, Inc.

Bloomington · IL · 5 terminals
IGB license 120706737
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High play · lower holdMomentum +0%YoY −28%

Your performance · April 2022

NTI
$30,226
net terminal income · this month
Win per unit
$202
per machine · per day
Terminals
5
machines in service
Annual NTI
$411,690
trailing 12 months

The four numbers operators read first

NTI / machine
$6,045
monthly · per terminal
state median $4,183/mo
66th pct of 7,792 IL locations
#32 of 58 in Bloomington
Hold
6.5%
this month
state median 8.5% · below
16th pct of 7,792 IL locations
12th pct of 58 in Bloomington
Cycle rate
3.43×
this month
state median 3.00× · engagement
88th pct of 7,792 IL locations
93rd pct of 58 in Bloomington
Play / machine
$92.3K
monthly · per terminal
state median $50.3K/mo
77th pct of 7,792 IL locations
60th pct of 58 in Bloomington

Against locations your size (4–5 terminals, 2,418 of them), your NTI/machine is +$3,600/mo vs the $2,445 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (April 2022)

NTI this month
$30,226
Gaming tax
−$10,277
After tax
$19,949
Your take-home
$9,975
your 50% this month
Gaming tax$10,277 · 34%Operator's 50%$9,975 · 33%Yours, 50%$9,975 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $9,975 to you and $9,975 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 66th percentile of 7,792 Illinois locations this month
In Bloomington — #32 of 58 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 88th percentile of 2,418
Your gameset — you among your Bloomington peers57 peer locations
play per machine →
your gameset a Bloomington peer (anonymized) statewide median

3 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Bloomington gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $45,072
2021
2022
latest month up vs prior down vs prior Bloomington median ($31,850)
Cycle rate by monthlatest 3.43× · state median 3.00×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $202 · Bloomington median $221
your WPU (per machine, per day) Bloomington median WPU
Hold % by monthlatest 6.5% · state median 8.5%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthApril 2022 down 28% on a year earlier
May 2021 – April 2022May 2020 – April 2021

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: March → April moved −33% this year vs +18% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Bloomington's total gaming income is +2% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −28% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$202/day
per machine · per day · Bloomington median $221/day · −9%
At the Bloomington median this gameset would add roughly $35,876 a year.
WPU momentum
+33%
last 3 months $247/day vs prior 3 $185/day
Seasonality
July peak
strongest July ($44,301 avg) · softest November ($21,400 avg)
Revenue steadiness
variable
±24% month-to-month swing, trailing 12

Year over year

Your NTI is −28% down year over year.

Your Location
−28%
$30,226 vs $42,266 (vs a year ago)
The market
Not enough county history

Takeaways

•Each terminal earned about $6,045 in April 2022 — the 66th percentile of 7,792 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Bloomington, that's #32 of 58 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 6.5% — below the 8.5% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.43× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $10,277 in gaming tax, April 2022's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $9,975 to you. Neither side can move that split, which is why operators here compete on service.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full April 2022 report detail
Amount played
$461,504
Amount won
$431,277
Net wager
$30,226
Funds in
$134,659
Funds out
$104,433
Net terminal income
$30,226
NTI tax
$10,277
State share
$8,766
Municipality share
$1,511

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.