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Rocky Rhodes of Centralia, Inc.

Centralia · IL · 6 terminals
IGB license 120706732
Download the one-pager (PDF)
Efficient gamesetMomentum +5%YoY +168%

Your performance · May 2024

NTI
$10,891
net terminal income · this month
Win per unit
$59
per machine · per day
Terminals
6
machines in service
Annual NTI
$122,568
trailing 12 months

The four numbers operators read first

NTI / machine
$1,815
monthly · per terminal
state median $4,066/mo
21st pct of 8,423 IL locations
#24 of 25 in Centralia
Hold
12.7%
this month
state median 9.1% · above
93rd pct of 8,423 IL locations
96th pct of 25 in Centralia
Cycle rate
2.70×
this month
state median 2.86× · engagement
30th pct of 8,423 IL locations
0th pct of 25 in Centralia
Play / machine
$14.3K
monthly · per terminal
state median $45.2K/mo
12th pct of 8,423 IL locations
8th pct of 25 in Centralia

Against locations your size (6+ terminals, 6,115 of them), your NTI/machine is −$3,223/mo vs the $5,038 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (May 2024)

NTI this month
$10,891
Gaming tax
−$3,703
After tax
$7,188
Your take-home
$3,594
your 50% this month
Gaming tax$3,703 · 34%Operator's 50%$3,594 · 33%Yours, 50%$3,594 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $3,594 to you and $3,594 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 21st percentile of 8,423 Illinois locations this month
In Centralia — #24 of 25 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 13th percentile of 6,115
Your gameset — you among your Centralia peers24 peer locations
play per machine →
your gameset a Centralia peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Centralia gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $29,466
2021
2022
2023
2024
latest month up vs prior down vs prior Centralia median ($29,466)
Cycle rate by monthlatest 2.70× · state median 2.86×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $59 · Centralia median $158
your WPU (per machine, per day) Centralia median WPU
Hold % by monthlatest 12.7% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthMay 2024 up 168% on a year earlier
June 2023 – May 2024June 2022 – May 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: April → May moved +18% this year vs −72% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Centralia's total gaming income is +11% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +168% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$59/day
per machine · per day · Centralia median $158/day · −63%
At the Centralia median this gameset would add roughly $222,903 a year.
WPU momentum
+13%
last 3 months $64/day vs prior 3 $57/day
Seasonality
April peak
strongest April ($11,739 avg) · softest December ($6,515 avg)
Revenue steadiness
variable
±22% month-to-month swing, trailing 12

Year over year

Your NTI is +36% up year over year.

Your Location
+36%
$122,568 vs $90,002 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $1,815 in May 2024 — the 21st percentile of 8,423 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Centralia, that's #24 of 25 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 12.7% — above the 9.1% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.70× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $3,703 in gaming tax, May 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $3,594 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +5% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full May 2024 report detail
Amount played
$85,910
Amount won
$75,020
Net wager
$10,891
Funds in
$31,790
Funds out
$20,899
Net terminal income
$10,891
NTI tax
$3,703
State share
$3,158
Municipality share
$545

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.