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JIMMY'S PLACE

Lyons · Cook County · IL · 6 terminals
IGB license 120706075 · Operator: Gold Rush Amusements, Inc. (as of October 2025)
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High play · lower holdMomentum −21%YoY −15%

Your performance · October 2025

NTI
$21,591
net terminal income · this month
Win per unit
$116
per machine · per day
Terminals
6
machines in service
Annual NTI
$331,462
trailing 12 months

The four numbers operators read first

NTI / machine
$3,599
monthly · per terminal
state median $4,237/mo
43rd pct of 8,610 IL locations
#17 of 21 in Lyons
Hold
6.7%
this month
state median 9.3% · below
13th pct of 8,610 IL locations
19th pct of 21 in Lyons
Cycle rate
3.66×
this month
state median 2.72× · engagement
98th pct of 8,610 IL locations
95th pct of 21 in Lyons
Play / machine
$53.5K
monthly · per terminal
state median $45.8K/mo
56th pct of 8,610 IL locations
43rd pct of 21 in Lyons

Against locations your size (6+ terminals, 6,599 of them), your NTI/machine is −$1,468/mo vs the $5,066 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (October 2025)

NTI this month
$21,591
Gaming tax
−$7,557
After tax
$14,034
Your take-home
$7,017
your 50% this month
Gaming tax$7,557 · 35%Operator's 50%$7,017 · 32%Yours, 50%$7,017 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $7,017 to you and $7,017 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 43rd percentile of 8,610 Illinois locations this month
In Lyons — #17 of 21 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 34th percentile of 6,599
Your gameset — you among your Lyons peers20 peer locations
play per machine →
your gameset a Lyons peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Lyons gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $44,002
2021
2022
2023
2024
2025
latest month up vs prior down vs prior Lyons median ($30,453)
Cycle rate by monthlatest 3.66× · state median 2.72×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $116 · Lyons median $164
your WPU (per machine, per day) Lyons median WPU
Hold % by monthlatest 6.7% · state median 9.3%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthOctober 2025 down 15% on a year earlier
November 2024 – October 2025November 2023 – October 2024

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: September → October moved +46% this year vs +17% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Lyons's total gaming income is +9% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −15% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$116/day
per machine · per day · Lyons median $164/day · −29%
At the Lyons median this gameset would add roughly $106,340 a year.
WPU momentum
−20%
last 3 months $115/day vs prior 3 $143/day
Seasonality
March peak
strongest March ($35,900 avg) · softest January ($24,766 avg)
Revenue steadiness
variable
±23% month-to-month swing, trailing 12

Your operator

Gold Rush Amusements, Inc.

Linked to your Location as of October 2025 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
747
Avg NTI / Location
$34,510
Avg NTI / Terminal
$6,029
Total NTI
$25,778,814

Year over year

Your NTI is +2% up year over year, outpacing the Cook County market (+1%).

Your Location
+2%
$331,462 vs $325,167 (last 12 months vs the prior 12)
The market (Cook County)
+1%
typical Location: $40,774 vs $40,331

Takeaways

•Each terminal earned about $3,599 in October 2025 — the 43rd percentile of 8,610 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Lyons, that's #17 of 21 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 6.7% — below the 9.3% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.66× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $7,557 in gaming tax, October 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $7,017 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −21% against your trailing average.
•Terminal Operator Gold Rush Amusements, Inc. runs 747 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full October 2025 report detail
Amount played
$320,967
Amount won
$299,376
Net wager
$21,591
Funds in
$87,729
Funds out
$66,138
Net terminal income
$21,591
NTI tax
$7,557
State share
$6,476
Municipality share
$1,081

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.