Skip to main content
IL
← Look up another Location

Shamrock Pub

Dixon · Lee County · IL · 3 terminals
IGB license 120705270 · Operator: Gold Rush Amusements, Inc. (as of August 2026)
Download the one-pager (PDF)
Efficient gamesetMomentum +5%YoY +89%

Your performance · September 2026

NTI
$13,545
net terminal income · this month
Win per unit
$151
per machine · per day
Terminals
3
machines in service
Annual NTI
$156,269
trailing 12 months

The four numbers operators read first

NTI / machine
$4,515
monthly · per terminal
state median $4,170/mo
53rd pct of 8,629 IL locations
#17 of 29 in Dixon
Hold
11.3%
this month
state median 9.4% · above
81st pct of 8,629 IL locations
72nd pct of 29 in Dixon
Cycle rate
2.54×
this month
state median 2.59× · engagement
42nd pct of 8,629 IL locations
34th pct of 29 in Dixon
Play / machine
$39.9K
monthly · per terminal
state median $45.5K/mo
45th pct of 8,629 IL locations
47th pct of 29 in Dixon

Against locations your size (1–3 terminals, 260 of them), your NTI/machine is +$2,892/mo vs the $1,623 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$13,545
Gaming tax
−$4,741
After tax
$8,805
Your take-home
$4,402
your 50% this month
Gaming tax$4,741 · 35%Operator's 50%$4,402 · 32%Yours, 50%$4,402 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $4,402 to you and $4,402 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 53rd percentile of 8,629 Illinois locations this month
In Dixon — #17 of 29 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (1–3 terminals) — 88th percentile of 260
Your gameset — you among your Dixon peers28 peer locations
play per machine →
your gameset a Dixon peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Dixon gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $30,841
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Dixon median ($30,841)
Cycle rate by monthlatest 2.54× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $151 · Dixon median $171
your WPU (per machine, per day) Dixon median WPU
Hold % by monthlatest 11.3% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 up 89% on a year earlier
October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −10% this year vs −52% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Dixon's total gaming income is +7% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +89% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$151/day
per machine · per day · Dixon median $171/day · −12%
At the Dixon median this gameset would add roughly $22,499 a year.
WPU momentum
−10%
last 3 months $141/day vs prior 3 $156/day
Seasonality
August peak
strongest August ($15,478 avg) · softest January ($8,196 avg)
Revenue steadiness
variable
±22% month-to-month swing, trailing 12

Your operator

Gold Rush Amusements, Inc.

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
733
Avg NTI / Location
$36,176
Avg NTI / Terminal
$6,303
Total NTI
$26,517,213

Year over year

Your NTI is +12% up year over year, outpacing the Lee County market (+6%).

Your Location
+12%
$156,269 vs $139,881 (last 12 months vs the prior 12)
The market (Lee County)
+6%
typical Location: $27,370 vs $25,743

Takeaways

•Each terminal earned about $4,515 in September 2026 — the 53rd percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Dixon, that's #17 of 29 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 11.3% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.54× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $4,741 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $4,402 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +5% against your trailing average.
•Terminal Operator Gold Rush Amusements, Inc. runs 733 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full September 2026 report detail
Amount played
$119,687
Amount won
$106,142
Net wager
$13,545
Funds in
$47,178
Funds out
$33,633
Net terminal income
$13,545
NTI tax
$4,741
State share
$4,063
Municipality share
$678

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

Shamrock Pub — gaming performance, Dixon, Lee County, IL — The Gameset