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R & M Williams, LLC

Salem · IL · 6 terminals
IGB license 120704941
Room to growMomentum −29%YoY −78%

Your performance · September 2023

NTI
$932
net terminal income · this month
Win per unit
$5
per machine · per day
Terminals
6
machines in service
Annual NTI
$50,618
trailing 12 months

The four numbers operators read first

NTI / machine
$155
monthly · per terminal
state median $3,822/mo
1st pct of 8,250 IL floors
#17 of 17 in Salem
Hold
2.6%
this month
state median 9.0% · below
1st pct of 8,250 IL floors
18th pct of 17 in Salem
Cycle rate
3.59×
this month
state median 2.89× · engagement
96th pct of 8,250 IL floors
88th pct of 17 in Salem
Play / machine
$5.9K
monthly · per terminal
state median $43.0K/mo
3rd pct of 8,250 IL floors
6th pct of 17 in Salem

Against floors your size (6+ terminals, 5,811 of them), your NTI/machine is −$4,663/mo vs the $4,819 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2023)

NTI this month
$932
Gaming tax
−$317
After tax
$615
Your take-home
$308
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $308 to you and $308 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a floor where a real service upgrade has room to move the numbers.

NTI/machine — 1st percentile of 8,250 Illinois floors this month
In Salem — #17 of 17 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 0th percentile of 5,811
The Floor — you among your Salem peers16 peer floors
play per machine →
your floor a Salem peer (anonymized) statewide median

1 peer floor sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each grey dot is another Salem floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $13,974
2021
2022
2023
latest month up vs prior down vs prior Salem median ($13,974) shown, left out of rankings
Cycle rate by monthlatest 3.59× · state median 2.89×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $5 · Salem median $79
your WPU (per machine, per day) Salem median WPU
Hold % by monthlatest 2.6% · state median 9.0%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: August → September moved −83% this year vs −26% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Salem's total gaming income is +1% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is −78% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$5/day
per machine · per day · Salem median $79/day · −93%
At the Salem median this floor would add roughly $159,545 a year.
WPU momentum
−8%
last 3 months $22/day vs prior 3 $24/day
Seasonality
July peak
strongest July ($5,964 avg) · softest September ($2,606 avg)
Revenue steadiness
volatile
±51% month-to-month swing, trailing 12

Year over year

Your NTI is −8% down year over year.

Your Location
−8%
$50,618 vs $54,868 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $155 in September 2023 — the 1st percentile of 8,250 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Salem, that's #17 of 17 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 2.6% — below the 9.0% state median, which a stronger game mix could recover. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.59× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $317 in gaming tax, September 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $308 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Recent momentum is softening — −29% against your trailing average.
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Full September 2023 report detail
Amount played
$35,525
Amount won
$34,593
Net wager
$932
Funds in
$9,909
Funds out
$8,977
Net terminal income
$932
NTI tax
$317
State share
$270
Municipality share
$47

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

R & M Williams, LLC — gaming performance, Salem, IL — The Gameset