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JAXS PUB, INC.

Loves Park · Winnebago County · IL · 6 terminals
IGB license 120703487 · Operator: J&J Ventures Gaming, LLC (as of July 2026)
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High play · lower holdMomentum −26%YoY −53%

Your performance · July 2026

NTI
$24,237
net terminal income · this month
Win per unit
$130
per machine · per day
Terminals
6
machines in service
Annual NTI
$481,657
trailing 12 months

The four numbers operators read first

NTI / machine
$4,040
monthly · per terminal
state median $4,328/mo
47th pct of 8,564 IL locations
#48 of 72 in Loves Park
Hold
7.6%
this month
state median 9.4% · below
21st pct of 8,564 IL locations
13th pct of 72 in Loves Park
Cycle rate
2.63×
this month
state median 2.60× · engagement
53rd pct of 8,564 IL locations
63rd pct of 72 in Loves Park
Play / machine
$53.2K
monthly · per terminal
state median $47.5K/mo
55th pct of 8,564 IL locations
44th pct of 72 in Loves Park

Against locations your size (6+ terminals, 6,753 of them), your NTI/machine is −$1,161/mo vs the $5,201 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (July 2026)

NTI this month
$24,237
Gaming tax
−$8,483
After tax
$15,754
Your take-home
$7,877
your 50% this month
Gaming tax$8,483 · 35%Operator's 50%$7,877 · 32%Yours, 50%$7,877 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $7,877 to you and $7,877 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 47th percentile of 8,564 Illinois locations this month
In Loves Park — #48 of 72 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 39th percentile of 6,753
Your gameset — you among your Loves Park peers71 peer locations
play per machine →
your gameset a Loves Park peer (anonymized) statewide median

4 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Loves Park gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $80,249
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Loves Park median ($31,153)
Cycle rate by monthlatest 2.63× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $130 · Loves Park median $167
your WPU (per machine, per day) Loves Park median WPU
Hold % by monthlatest 7.6% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthJuly 2026 down 53% on a year earlier
August 2025 – July 2026August 2024 – July 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: June → July moved −29% this year vs +107% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Loves Park's total gaming income is +10% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −53% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$130/day
per machine · per day · Loves Park median $167/day · −22%
At the Loves Park median this gameset would add roughly $82,988 a year.
WPU momentum
−21%
last 3 months $172/day vs prior 3 $217/day
Seasonality
December peak
strongest December ($57,356 avg) · softest June ($36,344 avg)
Revenue steadiness
variable
±25% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of July 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,540
Avg NTI / Location
$33,585
Avg NTI / Terminal
$5,866
Total NTI
$85,305,111

Year over year

Your NTI is −20% down year over year, trailing the Winnebago County market (+2%).

Your Location
−20%
$481,657 vs $604,346 (last 12 months vs the prior 12)
The market (Winnebago County)
+2%
typical Location: $37,192 vs $36,546

Takeaways

•Each terminal earned about $4,040 in July 2026 — the 47th percentile of 8,564 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Loves Park, that's #48 of 72 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 7.6% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.63× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $8,483 in gaming tax, July 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $7,877 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −26% against your trailing average.
•Terminal Operator J&J Ventures Gaming, LLC runs 2540 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full July 2026 report detail
Amount played
$319,360
Amount won
$295,123
Net wager
$24,237
Funds in
$121,584
Funds out
$97,347
Net terminal income
$24,237
NTI tax
$8,483
State share
$7,270
Municipality share
$1,213

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.