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Monica Childers

Peoria County · IL · 6 terminals
IGB license 120703141
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Efficient gamesetMomentum −11%YoY −7%

Your performance · March 2022

NTI
$19,136
net terminal income · this month
Win per unit
$103
per machine · per day
Terminals
6
machines in service
Annual NTI
$233,877
trailing 12 months

The four numbers operators read first

NTI / machine
$3,189
monthly · per terminal
state median $4,294/mo
38th pct of 7,757 IL locations
#11 of 18 in Peoria County
Hold
14.1%
this month
state median 8.5% · above
98th pct of 7,757 IL locations
89th pct of 18 in Peoria County
Cycle rate
2.87×
this month
state median 3.01× · engagement
33rd pct of 7,757 IL locations
39th pct of 18 in Peoria County
Play / machine
$22.6K
monthly · per terminal
state median $51.8K/mo
18th pct of 7,757 IL locations
22nd pct of 18 in Peoria County

Against locations your size (6+ terminals, 4,774 of them), your NTI/machine is −$2,899/mo vs the $6,088 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (March 2022)

NTI this month
$19,136
Gaming tax
−$6,506
After tax
$12,629
Your take-home
$6,315
your 50% this month
Gaming tax$6,506 · 34%Operator's 50%$6,315 · 33%Yours, 50%$6,315 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $6,315 to you and $6,315 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 38th percentile of 7,757 Illinois locations this month
In Peoria County — #11 of 18 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 21st percentile of 4,774
Your gameset — you among your Peoria County peers17 peer locations
play per machine →
your gameset a Peoria County peer (anonymized) statewide median

3 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Peoria County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $28,180
2021
2022
latest month up vs prior down vs prior Peoria County median ($18,271)
Cycle rate by monthlatest 2.87× · state median 3.01×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $103 · Peoria County median $107
your WPU (per machine, per day) Peoria County median WPU
Hold % by monthlatest 14.1% · state median 8.5%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthMarch 2022 down 7% on a year earlier
April 2021 – March 2022Apr 2020 – March 2021

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: February → March moved +45% this year vs +23% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Peoria County's total gaming income is +30% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −7% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$103/day
per machine · per day · Peoria County median $107/day · −4%
At the Peoria County median this gameset would add roughly $9,101 a year.
WPU momentum
−23%
last 3 months $87/day vs prior 3 $113/day
Seasonality
May peak
strongest May ($28,180 avg) · softest January ($9,468 avg)
Revenue steadiness
variable
±22% month-to-month swing, trailing 12

Year over year

Your NTI is −7% down year over year.

Your Location
−7%
$19,136 vs $20,615 (vs a year ago)
The market
Not enough county history

Takeaways

•Each terminal earned about $3,189 in March 2022 — the 38th percentile of 7,757 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Peoria County, that's #11 of 18 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 14.1% — above the 8.5% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.87× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $6,506 in gaming tax, March 2022's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $6,315 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −11% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full March 2022 report detail
Amount played
$135,467
Amount won
$116,331
Net wager
$19,136
Funds in
$47,180
Funds out
$28,044
Net terminal income
$19,136
NTI tax
$6,506
State share
$5,549
Municipality share
$957

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.