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308 MacArthur, Inc.

Madison County · IL · 6 terminals
IGB license 120702279
Download the one-pager (PDF)
Efficient gamesetMomentum −27%YoY −5%

Your performance · October 2023

NTI
$25,895
net terminal income · this month
Win per unit
$139
per machine · per day
Terminals
6
machines in service
Annual NTI
$286,573
trailing 12 months

The four numbers operators read first

NTI / machine
$4,316
monthly · per terminal
state median $3,859/mo
55th pct of 8,235 IL locations
#16 of 30 in Madison County
Hold
10.2%
this month
state median 9.1% · above
71st pct of 8,235 IL locations
70th pct of 30 in Madison County
Cycle rate
3.81×
this month
state median 2.91× · engagement
98th pct of 8,235 IL locations
95th pct of 30 in Madison County
Play / machine
$42.2K
monthly · per terminal
state median $43.2K/mo
49th pct of 8,235 IL locations
43rd pct of 30 in Madison County

Against locations your size (6+ terminals, 5,841 of them), your NTI/machine is −$521/mo vs the $4,836 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (October 2023)

NTI this month
$25,895
Gaming tax
−$8,804
After tax
$17,091
Your take-home
$8,545
your 50% this month
Gaming tax$8,804 · 34%Operator's 50%$8,545 · 33%Yours, 50%$8,545 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $8,545 to you and $8,545 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 55th percentile of 8,235 Illinois locations this month
In Madison County — #16 of 30 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 44th percentile of 5,841
Your gameset — you among your Madison County peers29 peer locations
play per machine →
your gameset a Madison County peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Madison County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $50,143
2021
2022
2023
latest month up vs prior down vs prior Madison County median ($25,316)
Cycle rate by monthlatest 3.81× · state median 2.91×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $139 · Madison County median $143
your WPU (per machine, per day) Madison County median WPU
Hold % by monthlatest 10.2% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthOctober 2023 down 5% on a year earlier
November 2022 – October 2023November 2021 – October 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: September → October moved +149% this year vs +39% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Madison County's total gaming income is +2% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −5% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$139/day
per machine · per day · Madison County median $143/day · −3%
At the Madison County median this gameset would add roughly $8,667 a year.
WPU momentum
−43%
last 3 months $80/day vs prior 3 $139/day
Seasonality
March peak
strongest March ($41,856 avg) · softest January ($21,309 avg)
Revenue steadiness
volatile
±33% month-to-month swing, trailing 12

Year over year

Your NTI is −25% down year over year.

Your Location
−25%
$286,573 vs $381,833 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $4,316 in October 2023 — the 55th percentile of 8,235 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Madison County, that's #16 of 30 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 10.2% — above the 9.1% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.81× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $8,804 in gaming tax, October 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $8,545 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −27% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full October 2023 report detail
Amount played
$252,954
Amount won
$227,059
Net wager
$25,895
Funds in
$66,349
Funds out
$40,454
Net terminal income
$25,895
NTI tax
$8,804
State share
$7,510
Municipality share
$1,295

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.