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Rockford Lithuanian Club

Rockford · IL · 5 terminals
IGB license 120702189
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Efficient gamesetMomentum −68%YoY −80%

Your performance · October 2025

NTI
$1,150
net terminal income · this month
Win per unit
$7
per machine · per day
Terminals
5
machines in service
Annual NTI
$35,394
trailing 12 months

The four numbers operators read first

NTI / machine
$230
monthly · per terminal
state median $4,237/mo
1st pct of 8,610 IL locations
#90 of 90 in Rockford
Hold
10.3%
this month
state median 9.3% · above
69th pct of 8,610 IL locations
77th pct of 90 in Rockford
Cycle rate
2.36×
this month
state median 2.72× · engagement
11th pct of 8,610 IL locations
12th pct of 90 in Rockford
Play / machine
$2.2K
monthly · per terminal
state median $45.8K/mo
0th pct of 8,610 IL locations
0th pct of 90 in Rockford

Against locations your size (4–5 terminals, 1,728 of them), your NTI/machine is −$1,937/mo vs the $2,167 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (October 2025)

NTI this month
$1,150
Gaming tax
−$403
After tax
$747
Your take-home
$374
your 50% this month
Gaming tax$403 · 35%Operator's 50%$374 · 32%Yours, 50%$374 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $374 to you and $374 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 1st percentile of 8,610 Illinois locations this month
In Rockford — #90 of 90 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 2nd percentile of 1,728
Your gameset — you among your Rockford peers89 peer locations
play per machine →
your gameset a Rockford peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Rockford gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $35,950
2021
2022
2023
2024
2025
latest month up vs prior down vs prior Rockford median ($35,950) shown, left out of rankings
Cycle rate by monthlatest 2.36× · state median 2.72×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $7 · Rockford median $202
your WPU (per machine, per day) Rockford median WPU
Hold % by monthlatest 10.3% · state median 9.3%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthOctober 2025 down 80% on a year earlier
November 2024 – October 2025November 2023 – October 2024

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: September → October moved +39% this year vs +58% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Rockford's total gaming income is +4% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −80% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$7/day
per machine · per day · Rockford median $202/day · −96%
At the Rockford median this gameset would add roughly $362,558 a year.
WPU momentum
−51%
last 3 months $5/day vs prior 3 $10/day
Seasonality
February peak
strongest February ($6,734 avg) · softest August ($3,489 avg)
Revenue steadiness
volatile
±74% month-to-month swing, trailing 12

Year over year

Your NTI is −34% down year over year.

Your Location
−34%
$35,394 vs $53,409 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $230 in October 2025 — the 1st percentile of 8,610 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Rockford, that's #90 of 90 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 10.3% — above the 9.3% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.36× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $403 in gaming tax, October 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $374 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −68% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full October 2025 report detail
Amount played
$11,133
Amount won
$9,982
Net wager
$1,150
Funds in
$4,725
Funds out
$3,575
Net terminal income
$1,150
NTI tax
$403
State share
$345
Municipality share
$58

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.