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Don's No Man's Land

East Alton · Madison County · IL · 6 terminals
IGB license 120702068 · Operator: Illinois Gaming Investors LLC (as of August 2026)
High play · high holdMomentum −2%YoY +74%

Your performance · August 2026

NTI
$31,842
net terminal income · this month
Win per unit
$171
per machine · per day
Terminals
6
machines in service
Annual NTI
$294,465
trailing 12 months

The four numbers operators read first

NTI / machine
$5,307
monthly · per terminal
state median $4,345/mo
59th pct of 8,611 IL locations
#5 of 17 in East Alton
Hold
9.9%
this month
state median 9.4% · above
60th pct of 8,611 IL locations
71st pct of 17 in East Alton
Cycle rate
2.91×
this month
state median 2.60× · engagement
82nd pct of 8,611 IL locations
50th pct of 17 in East Alton
Play / machine
$53.6K
monthly · per terminal
state median $47.1K/mo
56th pct of 8,611 IL locations
65th pct of 17 in East Alton

Against locations your size (6+ terminals, 6,794 of them), your NTI/machine is +$198/mo vs the $5,109 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$31,842
Gaming tax
$11,145
After tax
$20,697
Your take-home
$10,349
your 50% this month
Gaming tax$11,145 · 35%Operator's 50%$10,349 · 33%Yours, 50%$10,349 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $10,349 to you and $10,349 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · high hold

Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value gameset and will compete hard on service to win it.

NTI/machine — 59th percentile of 8,611 Illinois locations this month
In East Alton — #5 of 17 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 52nd percentile of 6,794
Your gameset — you among your East Alton peers16 peer locations
play per machine →
your gameset a East Alton peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another East Alton gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $39,989
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior East Alton median ($22,103)
Cycle rate by monthlatest 2.91× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $171 · East Alton median $119
your WPU (per machine, per day) East Alton median WPU
Hold % by monthlatest 9.9% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 up 74% on a year earlier
September 2025August 2026September 2024August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July August moved +44% this year vs +40% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

East Alton's total gaming income is −3% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +74% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$171/day
per machine · per day · East Alton median $119/day · +44%
WPU momentum
−12%
last 3 months $133/day vs prior 3 $152/day
Seasonality
April peak
strongest April ($26,156 avg) · softest June ($17,766 avg)
Revenue steadiness
variable
±28% month-to-month swing, trailing 12
Gameset change
56 terminals
over the last 12 months

Your operator

Illinois Gaming Investors LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
398
Avg NTI / Location
$29,149
Avg NTI / Terminal
$5,158
Total NTI
$11,601,356

Year over year

Your NTI is +15% up year over year, outpacing the Madison County market (+1%).

Your Location
+15%
$294,465 vs $257,116 (last 12 months vs the prior 12)
The market (Madison County)
+1%
typical Location: $29,697 vs $29,398

Takeaways

Each terminal earned about $5,307 in August 2026 — the 59th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
Within East Alton, that's #5 of 17 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the gameset keeps — was 9.9% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.91× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
High play · high hold — Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.
After $11,145 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $10,349 to you. Neither side can move that split, which is why operators here compete on service.
Terminal Operator Illinois Gaming Investors LLC runs 398 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full August 2026 report detail
Amount played
$321,594
Amount won
$289,752
Net wager
$31,842
Funds in
$110,394
Funds out
$78,552
Net terminal income
$31,842
NTI tax
$11,145
State share
$9,551
Municipality share
$1,594

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.