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Betty Pate

Mount Vernon · IL · 6 terminals
IGB license 120700760
Download the one-pager (PDF)
High play · lower holdMomentum −14%YoY −50%

Your performance · December 2024

NTI
$19,406
net terminal income · this month
Win per unit
$104
per machine · per day
Terminals
6
machines in service
Annual NTI
$379,587
trailing 12 months

The four numbers operators read first

NTI / machine
$3,234
monthly · per terminal
state median $4,031/mo
41st pct of 8,452 IL locations
#28 of 40 in Mount Vernon
Hold
7.3%
this month
state median 9.1% · below
19th pct of 8,452 IL locations
15th pct of 40 in Mount Vernon
Cycle rate
3.11×
this month
state median 2.85× · engagement
78th pct of 8,452 IL locations
61st pct of 40 in Mount Vernon
Play / machine
$44.6K
monthly · per terminal
state median $44.4K/mo
50th pct of 8,452 IL locations
43rd pct of 40 in Mount Vernon

Against locations your size (6+ terminals, 6,321 of them), your NTI/machine is −$1,681/mo vs the $4,916 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (December 2024)

NTI this month
$19,406
Gaming tax
−$6,792
After tax
$12,614
Your take-home
$6,307
your 50% this month
Gaming tax$6,792 · 35%Operator's 50%$6,307 · 32%Yours, 50%$6,307 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $6,307 to you and $6,307 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 41st percentile of 8,452 Illinois locations this month
In Mount Vernon — #28 of 40 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 31st percentile of 6,321
Your gameset — you among your Mount Vernon peers39 peer locations
play per machine →
your gameset a Mount Vernon peer (anonymized) statewide median

3 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Mount Vernon gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $54,687
2021
2022
2023
2024
latest month up vs prior down vs prior Mount Vernon median ($25,808)
Cycle rate by monthlatest 3.11× · state median 2.85×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $104 · Mount Vernon median $149
your WPU (per machine, per day) Mount Vernon median WPU
Hold % by monthlatest 7.3% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthDecember 2024 down 50% on a year earlier
January 2024 – December 2024January 2023 – December 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: November → December moved −45% this year vs +62% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Mount Vernon's total gaming income is −4% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −50% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$104/day
per machine · per day · Mount Vernon median $149/day · −30%
At the Mount Vernon median this gameset would add roughly $100,629 a year.
WPU momentum
−14%
last 3 months $156/day vs prior 3 $181/day
Seasonality
March peak
strongest March ($43,103 avg) · softest October ($28,220 avg)
Revenue steadiness
variable
±19% month-to-month swing, trailing 12

Year over year

Your NTI is −1% down year over year.

Your Location
−1%
$379,587 vs $382,877 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $3,234 in December 2024 — the 41st percentile of 8,452 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Mount Vernon, that's #28 of 40 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 7.3% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.11× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $6,792 in gaming tax, December 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $6,307 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −14% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full December 2024 report detail
Amount played
$267,487
Amount won
$248,081
Net wager
$19,406
Funds in
$85,943
Funds out
$66,537
Net terminal income
$19,406
NTI tax
$6,792
State share
$5,793
Municipality share
$999

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.