Debra Sims
Your performance · September 2024
The four numbers operators read first
Against locations your size (6+ terminals, 6,210 of them), your NTI/machine is +$821/mo vs the $4,604 peer median — bucketing by size keeps a small bar from being measured against a big one.
Where the money goes (September 2024)
Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $10,580 to you and $10,580 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.
Where your gameset stands
You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.
1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.
Each gray dot is another Bradley gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.
Trend
Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.
These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.
A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.
Seasonality check: August → September moved +51% this year vs +14% a year ago — so a normal seasonal dip isn't mistaken for a real decline.
Your town's market
Bradley's total gaming income is −10% year over year (trailing 3 months vs the same 3 a year ago).
Your own gameset is +79% over the same-month-last-year comparison — holding up as well as or better than the town around you.
A deeper operator read
The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.
Year over year
Your NTI is +8% up year over year.
Takeaways
A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.
Full September 2024 report detail
Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.