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Debra Sims

Bradley · IL · 6 terminals
IGB license 120700693
Efficient floorMomentum +23%YoY +79%

Your performance · September 2024

NTI
$32,553
net terminal income · this month
Win per unit
$181
per machine · per day
Terminals
6
machines in service
Annual NTI
$248,394
trailing 12 months

The four numbers operators read first

NTI / machine
$5,425
monthly · per terminal
state median $3,713/mo
66th pct of 8,407 IL floors
#8 of 24 in Bradley
Hold
16.2%
this month
state median 9.2% · above
99th pct of 8,407 IL floors
96th pct of 24 in Bradley
Cycle rate
2.69×
this month
state median 2.85× · engagement
30th pct of 8,407 IL floors
29th pct of 24 in Bradley
Play / machine
$33.5K
monthly · per terminal
state median $41.8K/mo
41st pct of 8,407 IL floors
54th pct of 24 in Bradley

Against floors your size (6+ terminals, 6,210 of them), your NTI/machine is +$821/mo vs the $4,604 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2024)

NTI this month
$32,553
Gaming tax
−$11,393
After tax
$21,159
Your take-home
$10,580
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $10,580 to you and $10,580 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Efficient floor

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient floor — attractive, with upside if foot traffic can be grown.

NTI/machine — 66th percentile of 8,407 Illinois floors this month
In Bradley — #8 of 24 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 58th percentile of 6,210
The Floor — you among your Bradley peers23 peer floors
play per machine →
your floor a Bradley peer (anonymized) statewide median

1 peer floor sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each grey dot is another Bradley floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $36,887
2021
2022
2023
2024
latest month up vs prior down vs prior Bradley median ($16,279)
Cycle rate by monthlatest 2.69× · state median 2.85×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $181 · Bradley median $93
your WPU (per machine, per day) Bradley median WPU
Hold % by monthlatest 16.2% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: August → September moved +51% this year vs +14% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Bradley's total gaming income is −10% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is +79% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$181/day
per machine · per day · Bradley median $93/day · +95%
WPU momentum
+46%
last 3 months $138/day vs prior 3 $94/day
Seasonality
March peak
strongest March ($27,051 avg) · softest August ($17,758 avg)
Revenue steadiness
variable
±26% month-to-month swing, trailing 12

Year over year

Your NTI is +8% up year over year.

Your Location
+8%
$248,394 vs $230,452 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $5,425 in September 2024 — the 66th percentile of 8,407 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Bradley, that's #8 of 24 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 16.2% — above the 9.2% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.69× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•Efficient floor — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $11,393 in gaming tax, September 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $10,580 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Recent momentum is building — +23% against your trailing average.
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Full September 2024 report detail
Amount played
$200,731
Amount won
$168,179
Net wager
$32,553
Funds in
$74,502
Funds out
$41,949
Net terminal income
$32,553
NTI tax
$11,393
State share
$9,718
Municipality share
$1,676

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.