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SALEM BOWL / LUD'S PUB

Salem · Marion County · IL · 6 terminals
IGB license 120700473 · Operator: J&J Ventures Gaming, LLC (as of June 2026)
Efficient floorMomentum +9%YoY −27%

Your performance · June 2026

NTI
$9,570
net terminal income · this month
Win per unit
$53
per machine · per day
Terminals
6
machines in service
Annual NTI
$130,509
trailing 12 months

The four numbers operators read first

NTI / machine
$1,595
monthly · per terminal
state median $4,132/mo
18th pct of 8,597 IL floors
#14 of 17 in Salem
Hold
12.3%
this month
state median 9.4% · above
89th pct of 8,597 IL floors
94th pct of 17 in Salem
Cycle rate
2.67×
this month
state median 2.61× · engagement
58th pct of 8,597 IL floors
24th pct of 17 in Salem
Play / machine
$13.0K
monthly · per terminal
state median $45.2K/mo
11th pct of 8,597 IL floors
15th pct of 17 in Salem

Against floors your size (6+ terminals, 6,745 of them), your NTI/machine is $3,360/mo vs the $4,955 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (June 2026)

NTI this month
$9,570
Gaming tax
$3,350
After tax
$6,221
Your take-home
$3,110
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $3,110 to you and $3,110 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Efficient floor

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient floor — attractive, with upside if foot traffic can be grown.

NTI/machine — 18th percentile of 8,597 Illinois floors this month
In Salem — #14 of 17 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 12th percentile of 6,745
The Floor — you among your Salem peers16 peer floors
play per machine →
your floor a Salem peer (anonymized) statewide median

1 peer floor sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each grey dot is another Salem floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $25,325
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Salem median ($18,909)
Cycle rate by monthlatest 2.67× · state median 2.61×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $53 · Salem median $105
your WPU (per machine, per day) Salem median WPU
Hold % by monthlatest 12.3% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: May June moved −39% this year vs +65% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Salem's total gaming income is +12% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is −27% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$53/day
per machine · per day · Salem median $105/day · −49%
At the Salem median this floor would add roughly $112,062 a year.
WPU momentum
−1%
last 3 months $73/day vs prior 3 $74/day
Seasonality
October peak
strongest October ($15,773 avg) · softest July ($7,157 avg)
Revenue steadiness
volatile
±46% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of June 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,544
Avg NTI / Location
$32,056
Avg NTI / Terminal
$5,603
Total NTI
$81,550,752

Year over year

Your NTI is −3% down year over year, trailing the Marion County market (−3%).

Your Location
−3%
$130,509 vs $134,660 (last 12 months vs the prior 12)
The market (Marion County)
−3%
typical Location: $27,069 vs $27,927

Takeaways

Each terminal earned about $1,595 in June 2026 — the 18th percentile of 8,597 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
Within Salem, that's #14 of 17 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the floor keeps — was 12.3% — above the 9.4% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.67× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
Efficient floor — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
After $3,350 in gaming tax, June 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $3,110 to you. Neither side can move that split, which is why operators here compete on service, not money.
Recent momentum is building — +9% against your trailing average.
Terminal Operator J&J Ventures Gaming, LLC runs 2544 Locations in our data.
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Full June 2026 report detail
Amount played
$78,124
Amount won
$68,554
Net wager
$9,570
Funds in
$29,302
Funds out
$19,732
Net terminal income
$9,570
NTI tax
$3,350
State share
$2,871
Municipality share
$479

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.