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Cheeks Bar and Grill

Bloomington · McLean County · IL · 5 terminals
IGB license 120700463 · Operator: Illinois Gaming Investors LLC (as of August 2026)
High play · lower holdMomentum −4%YoY −28%

Your performance · August 2026

NTI
$59,903
net terminal income · this month
Win per unit
$386
per machine · per day
Terminals
5
machines in service
Annual NTI
$739,553
trailing 12 months

The four numbers operators read first

NTI / machine
$11,981
monthly · per terminal
state median $4,345/mo
90th pct of 8,611 IL locations
#14 of 63 in Bloomington
Hold
8.6%
this month
state median 9.4% · below
35th pct of 8,611 IL locations
35th pct of 63 in Bloomington
Cycle rate
2.43×
this month
state median 2.60× · engagement
28th pct of 8,611 IL locations
29th pct of 63 in Bloomington
Play / machine
$139.8K
monthly · per terminal
state median $47.1K/mo
93rd pct of 8,611 IL locations
83rd pct of 63 in Bloomington

Against locations your size (4–5 terminals, 1,547 of them), your NTI/machine is +$9,741/mo vs the $2,240 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$59,903
Gaming tax
$20,966
After tax
$38,937
Your take-home
$19,469
your 50% this month
Gaming tax$20,966 · 35%Operator's 50%$19,469 · 32%Yours, 50%$19,469 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $19,469 to you and $19,469 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 90th percentile of 8,611 Illinois locations this month
In Bloomington — #14 of 63 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 98th percentile of 1,547
Your gameset — you among your Bloomington peers62 peer locations
play per machine →
your gameset a Bloomington peer (anonymized) statewide median

3 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Bloomington gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $83,588
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Bloomington median ($36,242)
Cycle rate by monthlatest 2.43× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $386 · Bloomington median $235
your WPU (per machine, per day) Bloomington median WPU
Hold % by monthlatest 8.6% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 down 28% on a year earlier
September 2025August 2026September 2024August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July August moved +13% this year vs +33% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Bloomington's total gaming income is +12% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −28% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$386/day
per machine · per day · Bloomington median $235/day · +64%
WPU momentum
−6%
last 3 months $376/day vs prior 3 $400/day
Seasonality
August peak
strongest August ($64,848 avg) · softest February ($54,302 avg)
Revenue steadiness
very steady
±8% month-to-month swing, trailing 12

Your operator

Illinois Gaming Investors LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
398
Avg NTI / Location
$29,149
Avg NTI / Terminal
$5,158
Total NTI
$11,601,356

Year over year

Your NTI is −9% down year over year, trailing the McLean County market (+4%).

Your Location
−9%
$739,553 vs $812,404 (last 12 months vs the prior 12)
The market (McLean County)
+4%
typical Location: $36,073 vs $34,797

Takeaways

Each terminal earned about $11,981 in August 2026 — the 90th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
Within Bloomington, that's #14 of 63 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the gameset keeps — was 8.6% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.43× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
After $20,966 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $19,469 to you. Neither side can move that split, which is why operators here compete on service.
Recent momentum is softening — −4% against your trailing average.
Terminal Operator Illinois Gaming Investors LLC runs 398 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full August 2026 report detail
Amount played
$699,043
Amount won
$639,139
Net wager
$59,903
Funds in
$287,771
Funds out
$227,868
Net terminal income
$59,903
NTI tax
$20,966
State share
$17,968
Municipality share
$2,998

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.