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Keldon, Inc.

Bloomington · IL · 5 terminals
IGB license 120700458
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Efficient gamesetMomentum −5%YoY −2%

Your performance · June 2024

NTI
$18,101
net terminal income · this month
Win per unit
$121
per machine · per day
Terminals
5
machines in service
Annual NTI
$341,160
trailing 12 months

The four numbers operators read first

NTI / machine
$3,620
monthly · per terminal
state median $3,719/mo
49th pct of 8,422 IL locations
#40 of 57 in Bloomington
Hold
10.4%
this month
state median 9.0% · above
73rd pct of 8,422 IL locations
82nd pct of 57 in Bloomington
Cycle rate
2.75×
this month
state median 2.85× · engagement
36th pct of 8,422 IL locations
39th pct of 57 in Bloomington
Play / machine
$34.8K
monthly · per terminal
state median $41.9K/mo
42nd pct of 8,422 IL locations
21st pct of 57 in Bloomington

Against locations your size (4–5 terminals, 1,911 of them), your NTI/machine is +$1,570/mo vs the $2,050 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (June 2024)

NTI this month
$18,101
Gaming tax
−$6,154
After tax
$11,946
Your take-home
$5,973
your 50% this month
Gaming tax$6,154 · 34%Operator's 50%$5,973 · 33%Yours, 50%$5,973 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $5,973 to you and $5,973 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 49th percentile of 8,422 Illinois locations this month
In Bloomington — #40 of 57 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 76th percentile of 1,911
Your gameset — you among your Bloomington peers56 peer locations
play per machine →
your gameset a Bloomington peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Bloomington gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $38,801
2021
2022
2023
2024
latest month up vs prior down vs prior Bloomington median ($32,720)
Cycle rate by monthlatest 2.75× · state median 2.85×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $121 · Bloomington median $218
your WPU (per machine, per day) Bloomington median WPU
Hold % by monthlatest 10.4% · state median 9.0%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthJune 2024 down 2% on a year earlier
July 2023 – June 2024July 2022 – June 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: May → June moved −53% this year vs −37% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Bloomington's total gaming income is +5% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −2% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$121/day
per machine · per day · Bloomington median $218/day · −45%
At the Bloomington median this gameset would add roughly $175,430 a year.
WPU momentum
+24%
last 3 months $196/day vs prior 3 $158/day
Seasonality
April peak
strongest April ($34,049 avg) · softest January ($16,297 avg)
Revenue steadiness
variable
±28% month-to-month swing, trailing 12

Year over year

Your NTI is +21% up year over year.

Your Location
+21%
$341,160 vs $281,544 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $3,620 in June 2024 — the 49th percentile of 8,422 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Bloomington, that's #40 of 57 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 10.4% — above the 9.0% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.75× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $6,154 in gaming tax, June 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $5,973 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −5% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full June 2024 report detail
Amount played
$173,952
Amount won
$155,851
Net wager
$18,101
Funds in
$63,340
Funds out
$45,239
Net terminal income
$18,101
NTI tax
$6,154
State share
$5,249
Municipality share
$905

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.