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Murphy's Pub & Grill

Rockford · Winnebago County · IL · 6 terminals
IGB license 120700422 · Operator: J&J Ventures Gaming, LLC (as of June 2026)
High play · high holdMomentum +12%YoY +32%

Your performance · June 2026

NTI
$66,986
net terminal income · this month
Win per unit
$372
per machine · per day
Terminals
6
machines in service
Annual NTI
$671,145
trailing 12 months

The four numbers operators read first

NTI / machine
$11,164
monthly · per terminal
state median $4,132/mo
89th pct of 8,597 IL floors
#12 of 92 in Rockford
Hold
10.2%
this month
state median 9.4% · above
65th pct of 8,597 IL floors
68th pct of 92 in Rockford
Cycle rate
2.52×
this month
state median 2.61× · engagement
38th pct of 8,597 IL floors
43rd pct of 92 in Rockford
Play / machine
$109.9K
monthly · per terminal
state median $45.2K/mo
87th pct of 8,597 IL floors
84th pct of 92 in Rockford

Against floors your size (6+ terminals, 6,745 of them), your NTI/machine is +$6,209/mo vs the $4,955 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (June 2026)

NTI this month
$66,986
Gaming tax
−$23,445
After tax
$43,541
Your take-home
$21,770
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $21,770 to you and $21,770 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

High play · high hold

Strong demand and a healthy hold — your floor is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value floor and will compete hard on service to win it.

NTI/machine — 89th percentile of 8,597 Illinois floors this month
In Rockford — #12 of 92 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 87th percentile of 6,745
The Floor — you among your Rockford peers91 peer floors
play per machine →
your floor a Rockford peer (anonymized) statewide median

3 peer floors sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each grey dot is another Rockford floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $86,456
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Rockford median ($34,195)
Cycle rate by monthlatest 2.52× · state median 2.61×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $372 · Rockford median $198
your WPU (per machine, per day) Rockford median WPU
Hold % by monthlatest 10.2% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: May → June moved −23% this year vs +33% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Rockford's total gaming income is +6% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is +32% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$372/day
per machine · per day · Rockford median $198/day · +88%
WPU momentum
+10%
last 3 months $361/day vs prior 3 $329/day
Seasonality
March peak
strongest March ($63,655 avg) · softest July ($43,317 avg)
Revenue steadiness
variable
±23% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of June 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,544
Avg NTI / Location
$32,056
Avg NTI / Terminal
$5,603
Total NTI
$81,550,752

Year over year

Your NTI is +7% up year over year, outpacing the Winnebago County market (+1%).

Your Location
+7%
$671,145 vs $625,609 (last 12 months vs the prior 12)
The market (Winnebago County)
+1%
typical Location: $37,060 vs $36,521

Takeaways

•Each terminal earned about $11,164 in June 2026 — the 89th percentile of 8,597 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Rockford, that's #12 of 92 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 10.2% — above the 9.4% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.52× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•High play · high hold — Strong demand and a healthy hold — your floor is doing well on both the traffic and the margin side.
•After $23,445 in gaming tax, June 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $21,770 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Recent momentum is building — +12% against your trailing average.
•Terminal Operator J&J Ventures Gaming, LLC runs 2544 Locations in our data.
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Full June 2026 report detail
Amount played
$659,148
Amount won
$592,163
Net wager
$66,986
Funds in
$261,722
Funds out
$194,736
Net terminal income
$66,986
NTI tax
$23,445
State share
$20,092
Municipality share
$3,353

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.