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Murphy's Pub & Grill

Rockford · Winnebago County · IL · 6 terminals
IGB license 120700422 · Operator: J&J Ventures Gaming, LLC (as of August 2026)
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High play · lower holdMomentum −4%YoY +25%3-month NTI decline

Your performance · August 2026

NTI
$52,547
net terminal income · this month
Win per unit
$283
per machine · per day
Terminals
6
machines in service
Annual NTI
$699,818
trailing 12 months

The four numbers operators read first

NTI / machine
$8,758
monthly · per terminal
state median $4,345/mo
80th pct of 8,611 IL locations
#29 of 89 in Rockford
Hold
7.7%
this month
state median 9.4% · below
21st pct of 8,611 IL locations
17th pct of 89 in Rockford
Cycle rate
2.41×
this month
state median 2.60× · engagement
27th pct of 8,611 IL locations
24th pct of 89 in Rockford
Play / machine
$113.8K
monthly · per terminal
state median $47.1K/mo
87th pct of 8,611 IL locations
83rd pct of 89 in Rockford

Against locations your size (6+ terminals, 6,794 of them), your NTI/machine is +$3,648/mo vs the $5,109 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$52,547
Gaming tax
−$18,391
After tax
$34,156
Your take-home
$17,078
your 50% this month
Gaming tax$18,391 · 35%Operator's 50%$17,078 · 32%Yours, 50%$17,078 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $17,078 to you and $17,078 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 80th percentile of 8,611 Illinois locations this month
In Rockford — #29 of 89 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 76th percentile of 6,794
Your gameset — you among your Rockford peers88 peer locations
play per machine →
your gameset a Rockford peer (anonymized) statewide median

4 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Rockford gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $86,456
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Rockford median ($34,728)
Cycle rate by monthlatest 2.41× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $283 · Rockford median $208
your WPU (per machine, per day) Rockford median WPU
Hold % by monthlatest 7.7% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 up 25% on a year earlier
September 2025 – August 2026September 2024 – August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July → August moved −14% this year vs −1% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Rockford's total gaming income is +5% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +25% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$283/day
per machine · per day · Rockford median $208/day · +36%
WPU momentum
−8%
last 3 months $327/day vs prior 3 $355/day
Seasonality
March peak
strongest March ($63,655 avg) · softest September ($43,661 avg)
Revenue steadiness
variable
±20% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,551
Avg NTI / Location
$33,097
Avg NTI / Terminal
$5,782
Total NTI
$84,429,268

Year over year

Your NTI is +13% up year over year, outpacing the Winnebago County market (+3%).

Your Location
+13%
$699,818 vs $618,445 (last 12 months vs the prior 12)
The market (Winnebago County)
+3%
typical Location: $37,367 vs $36,341

Takeaways

•Each terminal earned about $8,758 in August 2026 — the 80th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Rockford, that's #29 of 89 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 7.7% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.41× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $18,391 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $17,078 to you. Neither side can move that split, which is why operators here compete on service.
•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the gameset is due for fresher titles or better service.
•Terminal Operator J&J Ventures Gaming, LLC runs 2551 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full August 2026 report detail
Amount played
$682,865
Amount won
$630,318
Net wager
$52,547
Funds in
$282,914
Funds out
$230,367
Net terminal income
$52,547
NTI tax
$18,391
State share
$15,761
Municipality share
$2,630

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.