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Friday's South

Collinsville · Madison County · IL · 4 terminals
IGB license 120700389 · Operator: J&J Ventures Gaming, LLC (as of August 2026)
Efficient gamesetMomentum +10%YoY −1%

Your performance · August 2026

NTI
$15,863
net terminal income · this month
Win per unit
$128
per machine · per day
Terminals
4
machines in service
Annual NTI
$185,048
trailing 12 months

The four numbers operators read first

NTI / machine
$3,966
monthly · per terminal
state median $4,345/mo
46th pct of 8,611 IL locations
#12 of 16 in Collinsville
Hold
10.1%
this month
state median 9.4% · above
65th pct of 8,611 IL locations
63rd pct of 16 in Collinsville
Cycle rate
2.27×
this month
state median 2.60× · engagement
13th pct of 8,611 IL locations
0th pct of 16 in Collinsville
Play / machine
$39.1K
monthly · per terminal
state median $47.1K/mo
42nd pct of 8,611 IL locations
22nd pct of 16 in Collinsville

Against locations your size (4–5 terminals, 1,547 of them), your NTI/machine is +$1,726/mo vs the $2,240 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$15,863
Gaming tax
$5,552
After tax
$10,311
Your take-home
$5,155
your 50% this month
Gaming tax$5,552 · 35%Operator's 50%$5,155 · 32%Yours, 50%$5,155 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $5,155 to you and $5,155 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 46th percentile of 8,611 Illinois locations this month
In Collinsville — #12 of 16 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 74th percentile of 1,547
Your gameset — you among your Collinsville peers15 peer locations
play per machine →
your gameset a Collinsville peer (anonymized) statewide median

Each gray dot is another Collinsville gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $37,609
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Collinsville median ($28,246)
Cycle rate by monthlatest 2.27× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $128 · Collinsville median $156
your WPU (per machine, per day) Collinsville median WPU
Hold % by monthlatest 10.1% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 down 1% on a year earlier
September 2025August 2026September 2024August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July August moved +21% this year vs −26% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Collinsville's total gaming income is −9% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −1% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$128/day
per machine · per day · Collinsville median $156/day · −18%
At the Collinsville median this gameset would add roughly $41,219 a year.
WPU momentum
+23%
last 3 months $138/day vs prior 3 $113/day
Seasonality
September peak
strongest September ($22,190 avg) · softest January ($12,220 avg)
Revenue steadiness
variable
±21% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,551
Avg NTI / Location
$33,097
Avg NTI / Terminal
$5,782
Total NTI
$84,429,268

Year over year

Your NTI is −30% down year over year, trailing the Madison County market (+1%).

Your Location
−30%
$185,048 vs $263,445 (last 12 months vs the prior 12)
The market (Madison County)
+1%
typical Location: $29,697 vs $29,398

Takeaways

Each terminal earned about $3,966 in August 2026 — the 46th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
Within Collinsville, that's #12 of 16 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the gameset keeps — was 10.1% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.27× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
After $5,552 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $5,155 to you. Neither side can move that split, which is why operators here compete on service.
Recent momentum is building — +10% against your trailing average.
Terminal Operator J&J Ventures Gaming, LLC runs 2551 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full August 2026 report detail
Amount played
$156,382
Amount won
$140,519
Net wager
$15,863
Funds in
$68,953
Funds out
$53,090
Net terminal income
$15,863
NTI tax
$5,552
State share
$4,758
Municipality share
$794

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.