Skip to main content
IL
← Look up another Location

The Pier

Lawrence County · Lawrence County · IL · 6 terminals
IGB license 120700209 · Operator: Illinois Gaming Investors LLC (as of August 2026)
High play · high holdMomentum −7%YoY +44%

Your performance · September 2026

NTI
$57,940
net terminal income · this month
Win per unit
$322
per machine · per day
Terminals
6
machines in service
Annual NTI
$722,588
trailing 12 months

The four numbers operators read first

NTI / machine
$9,657
monthly · per terminal
state median $4,170/mo
85th pct of 8,629 IL locations
#5 of 12 in Lawrence County
Hold
10.1%
this month
state median 9.4% · above
63rd pct of 8,629 IL locations
58th pct of 12 in Lawrence County
Cycle rate
2.97×
this month
state median 2.59× · engagement
86th pct of 8,629 IL locations
67th pct of 12 in Lawrence County
Play / machine
$96.0K
monthly · per terminal
state median $45.5K/mo
82nd pct of 8,629 IL locations
71st pct of 12 in Lawrence County

Against locations your size (6+ terminals, 6,823 of them), your NTI/machine is +$4,668/mo vs the $4,988 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$57,940
Gaming tax
−$20,279
After tax
$37,661
Your take-home
$18,831
your 50% this month
Gaming tax$20,279 · 35%Operator's 50%$18,831 · 32%Yours, 50%$18,831 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $18,831 to you and $18,831 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · high hold

Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value gameset and will compete hard on service to win it.

NTI/machine — 85th percentile of 8,629 Illinois locations this month
In Lawrence County — #5 of 12 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 82nd percentile of 6,823
Your gameset — you among your Lawrence County peers11 peer locations
play per machine →
your gameset a Lawrence County peer (anonymized) statewide median

Each gray dot is another Lawrence County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $120,580
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Lawrence County median ($48,090)
Cycle rate by monthlatest 2.97× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $322 · Lawrence County median $267
your WPU (per machine, per day) Lawrence County median WPU
Hold % by monthlatest 10.1% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 up 44% on a year earlier
October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved +9% this year vs −34% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Lawrence County's total gaming income is +6% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +44% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$322/day
per machine · per day · Lawrence County median $267/day · +20%
WPU momentum
−10%
last 3 months $295/day vs prior 3 $330/day
Seasonality
March peak
strongest March ($76,031 avg) · softest January ($54,756 avg)
Revenue steadiness
steady
±13% month-to-month swing, trailing 12

Your operator

Illinois Gaming Investors LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
402
Avg NTI / Location
$28,019
Avg NTI / Terminal
$4,966
Total NTI
$11,263,581

Year over year

Your NTI is +13% up year over year, outpacing the Lawrence County market (+12%).

Your Location
+13%
$722,588 vs $637,237 (last 12 months vs the prior 12)
The market (Lawrence County)
+12%
typical Location: $29,257 vs $26,073

Takeaways

•Each terminal earned about $9,657 in September 2026 — the 85th percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Lawrence County, that's #5 of 12 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 10.1% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.97× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · high hold — Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.
•After $20,279 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $18,831 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −7% against your trailing average.
•Terminal Operator Illinois Gaming Investors LLC runs 402 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full September 2026 report detail
Amount played
$575,869
Amount won
$517,929
Net wager
$57,940
Funds in
$194,071
Funds out
$136,131
Net terminal income
$57,940
NTI tax
$20,279
State share
$17,379
Municipality share
$2,900

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.