Skip to main content
IL
← Look up another Location

Baby Bull's, Inc.

Pontiac · IL · 6 terminals
IGB license 120700193
Download the one-pager (PDF)
Room to growMomentum −36%YoY −48%

Your performance · October 2024

NTI
$6,828
net terminal income · this month
Win per unit
$37
per machine · per day
Terminals
6
machines in service
Annual NTI
$161,805
trailing 12 months

The four numbers operators read first

NTI / machine
$1,138
monthly · per terminal
state median $3,999/mo
12th pct of 8,487 IL locations
#19 of 22 in Pontiac
Hold
3.3%
this month
state median 9.1% · below
2nd pct of 8,487 IL locations
9th pct of 22 in Pontiac
Cycle rate
2.89×
this month
state median 2.86× · engagement
54th pct of 8,487 IL locations
68th pct of 22 in Pontiac
Play / machine
$34.1K
monthly · per terminal
state median $44.0K/mo
39th pct of 8,487 IL locations
43rd pct of 22 in Pontiac

Against locations your size (6+ terminals, 6,275 of them), your NTI/machine is −$3,759/mo vs the $4,897 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (October 2024)

NTI this month
$6,828
Gaming tax
−$2,390
After tax
$4,438
Your take-home
$2,219
your 50% this month
Gaming tax$2,390 · 35%Operator's 50%$2,219 · 33%Yours, 50%$2,219 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,219 to you and $2,219 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 12th percentile of 8,487 Illinois locations this month
In Pontiac — #19 of 22 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 7th percentile of 6,275
Your gameset — you among your Pontiac peers21 peer locations
play per machine →
your gameset a Pontiac peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Pontiac gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $66,283
2021
2022
2023
2024
latest month up vs prior down vs prior Pontiac median ($21,260)
Cycle rate by monthlatest 2.89× · state median 2.86×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $37 · Pontiac median $119
your WPU (per machine, per day) Pontiac median WPU
Hold % by monthlatest 3.3% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthOctober 2024 down 79% on a year earlier
October 2023 – October 2024October 2022 – October 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: September → October moved +97% this year vs −44% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Pontiac's total gaming income is +10% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −48% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$37/day
per machine · per day · Pontiac median $119/day · −69%
At the Pontiac median this gameset would add roughly $184,764 a year.
WPU momentum
−43%
last 3 months $48/day vs prior 3 $83/day
Seasonality
March peak
strongest March ($35,937 avg) · softest September ($20,525 avg)
Revenue steadiness
volatile
±56% month-to-month swing, trailing 12

Year over year

Your NTI is −46% down year over year.

Your Location
−46%
$161,805 vs $300,700 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $1,138 in October 2024 — the 12th percentile of 8,487 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Pontiac, that's #19 of 22 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 3.3% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.89× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $2,390 in gaming tax, October 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,219 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −36% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full October 2024 report detail
Amount played
$204,666
Amount won
$197,838
Net wager
$6,828
Funds in
$70,916
Funds out
$64,088
Net terminal income
$6,828
NTI tax
$2,390
State share
$2,038
Municipality share
$351

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.