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PEORIA FORREST HILL DEVELOPMENT COMPANY

Peoria · IL · 6 terminals
IGB license 120700179
Download the one-pager (PDF)
Efficient gamesetMomentum −8%YoY −41%

Your performance · September 2025

NTI
$16,300
net terminal income · this month
Win per unit
$91
per machine · per day
Terminals
6
machines in service
Annual NTI
$244,560
trailing 12 months

The four numbers operators read first

NTI / machine
$2,717
monthly · per terminal
state median $3,902/mo
35th pct of 8,563 IL locations
#47 of 65 in Peoria
Hold
12.5%
this month
state median 9.3% · above
91st pct of 8,563 IL locations
88th pct of 65 in Peoria
Cycle rate
2.34×
this month
state median 2.75× · engagement
9th pct of 8,563 IL locations
8th pct of 65 in Peoria
Play / machine
$21.7K
monthly · per terminal
state median $42.8K/mo
24th pct of 8,563 IL locations
22nd pct of 65 in Peoria

Against locations your size (6+ terminals, 6,571 of them), your NTI/machine is −$1,949/mo vs the $4,665 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2025)

NTI this month
$16,300
Gaming tax
−$5,705
After tax
$10,595
Your take-home
$5,298
your 50% this month
Gaming tax$5,705 · 35%Operator's 50%$5,298 · 33%Yours, 50%$5,298 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $5,298 to you and $5,298 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 35th percentile of 8,563 Illinois locations this month
In Peoria — #47 of 65 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 27th percentile of 6,571
Your gameset — you among your Peoria peers64 peer locations
play per machine →
your gameset a Peoria peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Peoria gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $76,376
2021
2022
2023
2024
2025
latest month up vs prior down vs prior Peoria median ($23,804)
Cycle rate by monthlatest 2.34× · state median 2.75×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $91 · Peoria median $147
your WPU (per machine, per day) Peoria median WPU
Hold % by monthlatest 12.5% · state median 9.3%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2025 down 41% on a year earlier
October 2024 – September 2025October 2023 – September 2024

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −24% this year vs +78% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Peoria's total gaming income is +4% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −41% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$91/day
per machine · per day · Peoria median $147/day · −38%
At the Peoria median this gameset would add roughly $121,794 a year.
WPU momentum
+29%
last 3 months $105/day vs prior 3 $81/day
Seasonality
March peak
strongest March ($50,991 avg) · softest June ($26,684 avg)
Revenue steadiness
variable
±26% month-to-month swing, trailing 12

Year over year

Your NTI is −19% down year over year.

Your Location
−19%
$244,560 vs $300,245 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $2,717 in September 2025 — the 35th percentile of 8,563 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Peoria, that's #47 of 65 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 12.5% — above the 9.3% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.34× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $5,705 in gaming tax, September 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $5,298 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −8% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full September 2025 report detail
Amount played
$130,476
Amount won
$114,185
Net wager
$16,290
Funds in
$55,734
Funds out
$39,434
Net terminal income
$16,300
NTI tax
$5,705
State share
$4,889
Municipality share
$816

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

PEORIA FORREST HILL DEVELOPMENT COMPANY — gaming performance, Peoria, IL — The Gameset